#indieauthors #writerslife #amwritingromance #RomanceReaders #paranormalromance
The last few posts have been dealing with the 'what and how' of marketing books. I take a no/low pressure sales approach to marketing and promoting because I am not comfortable with the whole used car salesman technique. Also, I don't want anyone who purchases one of my stories to feel as if they did not get their money's worth. I also do not actually want to sell books to people who are not particularly interested in reading adult contemporary fantasy because sure I could take someone's money for a book that they never read, but that was not the point. Stories were meant to be told, experienced. Not simply left as words on the unopened pages within the cover. So today I wanted to talk about the importance of building a brand. I want to start with the covers because it illustrates the concept better.
"I needed a brand." Ophelia Kee
When I was a kid, Danielle Steele owned the romance shelves in my local bookstore and the aisle in the grocery store. I remember all of her covers were done with half the page in some pastel color and her name in bold shiny metallic letters. So that was where I started, but I was writing an adult fantasy series. I needed the name of the series to be just as prominent as my name, and I am not a famous writer so I need a bit more cover art to convey the contents of the book a little. (I purposely leave out any mention of the romance in the books so that there is no embarrassment or need to hide my library when the little one's visit. Also, the series is about the contemporary fantasy storyline. The hea's and romance are at the forefront but they change for each book. The fantasy story continues in the background as seen from the characters' perspective in each book. So book covers needed to look like Fire and a Gryphon. You can see the branded bands for the series and the author. Same as all my other books. The script and fonts never change, only the titles and subtitles. The image in the middle offers a glimpse of the story inside.
The brand offered me a way to craft an identifiably recognizable product line. This is where the size of your bookshelf matters to Independent Authors. Having a brand on one or two books is okay. Having a brand for over twenty titles is super cool. The brand itself actually aids in promoting my work as people keep seeing it even if the book cover art changes. Most of us could likely recognize the coca cola branding no matter what color, diet, caffeine free, flavored etc... Same thing. Draoithe and Ophelia Kee no matter if it is novel 12 or short read The Thread. They all match, have elements in common. Once I decided on a book brand, the next step was to brand all of my sites the same as well. Draoithe means Druid. Stonehenge just fits too perfectly. Once again, I am using a low pressure sales technique. See it, become interested, check it out because you want to know, because you were curious. Or leave it because it did not appeal to you. That is good. It takes time, but it works better because everyone involved feels as if they got what they wanted.
I must leave the dream and go do some tedious work. I have to file my taxes. (UGGH! Groans out loud with the dread) I will feel better when I get it done! If I keep telling myself that, it might come true, right? If you read, please be kind and leave that review.
Welcome to Ophelia Kee Speaks. This is a blog chronicling my independent author walk. The journey into the dream has been a life-changing experience as I try to become a full-time writer and leave the professional world behind me. In my blog each day, you will find information on the ‘behind the scenes’ for writing contemporary adult fantasy fiction and paranormal romance stories set in the dream. I will speak on topics detailing with my writing, publishing, promotion, and marketing as well as social media dealing with my books, book trailers, book launches, book art, music, audio, and video, as well as shameless self-promotion. I am not an expert and am not claiming to be one. I am simply one writer offering a glimpse of my struggle to become a successful independent author. Thank you for considering my words. All rights reserved.