I've always tried to be very honest about my author's walk. I'm a pure Indie author, publisher, and promoter. I recently solicited my brother's help to transition my website to Word Press, my Mom and my sister have helped with beta reading on occasion, but for the rest, it's really been just little old me. No money has always equaled hard work.
I first published in May of 2018, but I hadn't yet learned how to promote. (Let's be brutally honest, I didn't know what book promotion was.) By Oct of 2019, I'd begun to make changes and focus some of my creativity on book promotion. (Mostly because I wasn't selling any books.)
What I did First...
It started out with keywords, enrolling the books into KDP, and toying around with third party stacked book promotions. (I had originally been published wide and I may yet go back to that.) I garnered some marginal success, and people were reading and purchasing my books, but faster than I was publishing them. I learned two things from that. I needed to publish more and faster. That wasn't a problem as I had a lot to publish.
I reviewed my free promotional tools. (Check out my latest promotional video for A Pack Forms!) As with anything you do in this game, the devil is often in the details. I took a hard look at how I was promoting my books on social media. The blurbs if you will. They needed to get laser focused. So I placed one as an example. Readers might appreciate this even if they've never thought about it much.
The top line is the Hook! This is the sensationalism that catches people's attention. (Keep it short or the reader won't see the next part to keep reading on some platforms such as Instagram) If a book was published Wide it might read "ONLY $.99!" Money matters to just about everyone, and being honest about the price is important. Integrity!
The next teal colored lines are the blurb. It briefly describes the book. (I mean laser focus description here, not the long book description found on Amazon or the inside flaps of the book jacket.) This needs to be the Twitter-style version. You only have a few seconds before the reader scrolls by.
The red line is the call to action. It's the point at which you request the reader to look further at the book, to consider reading it.
The neon green lines are the legal disclaimer and hashtag info that the reader notes, that help people choose your book by genre and specialization. PNR (Paranormal romance) is the genre. The happily ever after, no cheating, and ages 18 and up disclaimers alert the reader to romance descriptors that readers commonly seek. If the book was a reverse harem it might have RH, or if it was a romantic comedy you might see #romcom. These details aid both your followers and also non-followers in seeing your promotion.
(It's okay to sneakily use them inside the blurb if it fits. Don't over do it, or the promo fails because it becomes too complex to review in only a few seconds before the reader scrolls by. For Example, #Free Audiobook Trailers and Storyboard Previews for the Draoithe Saga by Ophelia Kee. Do you love #PNR 18+ HEA! NC! fated mates, immortals, magic, and romance? Check out the Youtube channel and see what you’ve been missing from the dream...)
The last line is the most important piece. It's the direct link for the reader to buy the book, or in this case claim it to read it for FREE! The image above is linked as well. Just in case.
That matters too. Linking everything so that it's not hard to get to the book that a reader finds themselves interested in matters. If it takes too long or they have to hunt the book out, they may decide it is too much work... I admit to having done this.
Behind the Scenes
Shameless Self Promotion!
It's time for me to get back to work, but before I go, I have to say, "I went hard... cover that is, and I'm ecstatic!" Draoithe: A Pack Forms is now available as a hardcover book! Somehow, that makes it all the more real. If you read, please be kind and leave your reviews. Authors love to hear from readers. If you have a question, comment, or suggestions, please don't hesitate to drop me a line. I like to be bothered. I love to discuss my books and the whole writing-publishing-marketing indie author business. I'm no expert, but I don't mind sharing what I've learned. (Blame the teacher that I am in real life.) Until next week...
Welcome to Ophelia Kee Speaks. This is a blog chronicling my independent author walk. The journey into the dream has been a life-changing experience as I try to become a full-time writer and leave the professional world behind me. In my blog each day, you will find information on the ‘behind the scenes’ for writing contemporary adult fantasy fiction and paranormal romance stories set in the dream. I will speak on topics detailing with my writing, publishing, promotion, and marketing as well as social media dealing with my books, book trailers, book launches, book art, music, audio, and video, as well as shameless self-promotion. I am not an expert and am not claiming to be one. I am simply one writer offering a glimpse of my struggle to become a successful independent author. Thank you for considering my words. All rights reserved.
As an Amazon Associate I earn from qualifying purchases.